I'm a multidisciplinary designer with a love for asking the right questions and uncovering the truth of what works and what needs to be improved in systems.

Testimonials

"Johnny joined at a highly stressful and highly chaotic time of Acciyo's history- right as we were going into a product launch and didn't have all the user insights we were hoping for. Johnny sprung into action, speaking with current and prospective users."

Anum Hussain, CEO at Below the Fold (formerly known as Acciyo)

"Johnny is a self-starter and always puts in 100%. His boundless energy, positivity, open-mindedness, and thoughtfulness not only ensured our user testing and interviews were as meaningful as possible, they also lifted team spirit during the pandemic."

Vivian Diep, CTO at Below the Fold (formerly known as Acciyo)
Key wins 🎉

Helped raise $147k in startup capital

User-research played a critical role in crafting a product that’s changing the way readers consume the news. We received a vote of confidence with a $147k raised in crowdfunding on Republic.

Fostered the Peace Corps community of 5k members

Designed web experiences that currently bring together over 5k Peace Corps alumni and enable the community to donate to projects abroad while reliving memories that span 60 years of Peace Corps service worldwide.

25,000 NYC families benefited with research

With over 25,000 families on the brink of foster separation, qualitative research played an essential role in improving the quality and delivery of family prevention services provided by NYC's Administration for Childrens' Services. The agency gradually shifted their approach for how to interact with families: focusing more on rehabilitation rather than trauma-inducing retribution.

My story

How I got into User Experience

To you, dear reader, I must make a confession.

I'm bereft of formal erudition in the field of UX. My classroom was not in the halls of a famed university, nor was my professor a scholar of great renown. Rather, I learned it all in the chaos of my local Starbuks, imbued with the aroma of caramel fraps and macchiatos where micro aggression and table politics reign supreme.

Coffeeshops make for convenient laboratories that will make any researcher brim with excitement at the prospect of evaluating human quirks. Consider this typical scenario:

Should I entrust this stranger with my personal belongings while using the restroom? Perhaps I'll gain favor in their eyes and establish a tacit alliance against incoming table aggressors.

or this one:

Should I pay for another Americano to justify staying an extra hour? I caught a glance from the owner... I don't want to be THAT person.

With the vast gamut of human complexity before me, I couldn't ask for a better place to learn about user-research and design. I learned from the everyday person in NYC establishments like coffeeshops, diners, pizzerias, including the Social Security building where one guy threatened to punch me in the face because I approached him with the interest of doing a guerrilla service-design study on how to decrease the wait time in government buildings. True story.

My design workflow

Today, I bring my learnings outside of my Starbuks bubble and onto the decision-making tables at startups and organizations that seek to create user-first systems. I deliver my services in end-to-end fashion, which goes something like this: 

1. Strategy
2. Discovery
3. Synthesis
4. Design
5. Instrumentation
5. User-testing
Resources

These books guided my evolution from being a pixel-pusher to a thinker of product development and user-experience.

Book Just enough research

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Book Just enough research

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Book Just enough research

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Book Just enough research

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Book Just enough research

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Book Just enough research

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.