Acciyo (now known as Below The Fold) is a browser extension that provides a timeline of articles which were previously written on a topic so that readers could better understand the news they're reading.
Prior to launching on the Chromestore, the Acciyo Timeline had usability issues along with barriers to signing-up, which negatively affected how users experienced the onboarding process.
After implementing our findings, we simplified the sign-up process and improved the onboarding experience by introducing an in-app tutorial. We saw the following results:
Now with a revamped product, we also achieved two milestone wins:
Before launching the extension on the Chromestore, our team needed to observe how our beta audience experienced the early prototype. In particular, I wanted to observe: how our users perceived its ease of use, the time it it took to accomplish certain tasks, and how successful our users were in accomplishing those tasks.
We decided to test for the following user tasks:
These tasks were broad enough, which allowed us to follow up with specific questions as our testers experienced the prototype.
After 5 rounds of user-testing, we discovered the following issues:
"Even here on this screen...Diving me straight to these 3 things that you're recommending is less useful than me having an overview of how to use this tool"
"I'm assuming it's going to take me to a relevant tutorial about how it adds value (onboarding articles)"
Our testers were not keen on sharing their email with an unknown product upon signing up. We learned that they would have preferred to experience the product firsthand as anonymous guests.
"I'd expect to try the product for free first."
"If your product has something that I want and you're forcing me to sign up, I would use a temporary email as a test account.
"I'm scrolling down but it's not allowing me to continue down on the timeline."
"It took me a while to know how to interact with this."
Nearly all of the users whom we interviewed prior to the launch expressed that Acciyo was unique in the way it presented articles dynamically along a timeline- however they expressed confusion at its novelty. We hypothesized that a brief onboarding tutorial would have a positive impact on the overall experience and thereby positively impact retention.
“Throughout 12 weeks, those users who completed the tutorial were more likely to remain on Acciyo.”